Customers will be far more likely to engage with what you are offering if they can understand it well. Get your creative translated by native speakers with a fluency and understanding of the language. You’ve worked hard to get the best sounding content and copy for your campaign, so don’t let this get lost in translation! You might have the greatest product or service for your customers, but without the correct and localised translation, potential buyers will be deterred from purchase. Having this granular linguistic targeting within your account is important as the search could be coming from any one of these languages and you’ll want to capture your audience using a language they understand.
However, it’s also important not to neglect Polish as it’s the second most spoken language in this market. Take for example the UK, where you might think to only target English as it is the official language of the country. Not only is it important to target the dominant language in each market, but delve a bit deeper and adapt to other languages. This part seems the most obvious but is often overlooked. This will prevent a natural reading flow – and most likely prevent any potential clicks too. We’ve seen countless examples where ad copy has been a word-for-word translation without any consideration of the sentence structure or local nuances.
Faux pas example sentences how to#
Here we take a look at four common international marketing faux pas – and how to avoid them when launching activity in a new market. Unfortunately, this isn’t always plain sailing and there are a few simple mistakes that can easily be avoided. It makes sense that what you are doing in one country in regards to your marketing translates well into another market, just like any language would. When invited to a dinner party, why not ask your host questions related to the food you are eating: the recipe, the quality of the ingredients and the local producer or shops where she/he bought them, the chef who inspired the recipe is always highly appreciated.When you build your global business, you want to ensure that all of your PPC digital marketing efforts follow suit.
They will be very pleased to answer your questions as something is sure: in France everyone has an opinion or a comment to make about politicians, bills, preparations etc.Ĭertain topics such as food are usually much more appreciated at a dinner with French people. Unlike other countries, French people like politics and love having passionate debates about politicians so why not bring up this topic if you are informed about the current affairs in France. If you don’t know the person well, stick to safer topics and start the conversation with more engaging issues such as travel, the local context, culture, or the weather.
It seems like common sense however, this is slowly changing more and more people speak about wages and the money they earn and it is not as taboo as it used to be. Religion in general is not a topic to bring up with people unless you know them well.Īnother topic to avoid is money and wealth, particularly inquiring about the financial status or salary of a French person unless you are close friends. The public sphere and religion are supposed to be entirely separate, a concept called laïcité (or secularism). France is in majority a Catholic country, but there is a peculiar dichotomy between religious beliefs and society. My student was at first quite surprised, as he knew that the French don’t usually become so familiar so quickly, but he finally accepted, pleased with this spontaneous request.įaith and prayer are very private matters here. This neighbor asked him whether it was possible to visit my student’s flat, as he had heard that it had been recently beautifully refurbished. One of my students was pleasantly surprised when he was in Cannes and met a French person who lived in the same building as him on the staircase. This is of course a generality, as not all the French are unreluctant to unveil their private life to people they don’t know well. This is the opposite of other cultures like the US, who open up to all. According to psychologist Kurt Lewin this means that French people don’t like sharing their personal lives so freely with those not in their inner circle.
Asking personal questions and oversharing your own personal stories in the wrong setting can make your French companion feel awkward at best, and at worst, they may think you are being rude by crossing the boundaries of intimacy.Īsking a French acquaintance how they met their partner, for example, might seem innocuous, but would be an awkward question for some French people.
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